For banks, credit unions, and digital banking brands ready to grow with intent. Senior growth leadership working alongside your executive team — and accountable for reaching the goals that matter most to you.
Deposit growth is stalled. Competitors are capturing share, and your institution lacks the strategic clarity to break through in a crowded market.
Success outcomes are not clear or defined. Customers treat you transactionally, relationships stay shallow, retention suffers, and customer lifetime value never compounds.
Lack of marketing accountability at the executive level. Teams execute tactics, but no one owns the comprehensive strategy that connects acquisition to profitability — or answers to the CEO for growth outcomes.
Growth roadmap is unclear. The board is asking questions the CEO can't answer with confidence, and the cost of hiring full-time leadership is both uncertain and time-consuming.
A full-time CMO takes 4–6 months to hire and onboard, with $120K–$240K in annual comp plus six figures in recruiting and onboarding fees — all before they produce a dollar of impact. The fractional model right-sizes senior accountability to your goals and your priorities — without the hiring cycle or long-term overhead.
No six-month onboarding. Your Fractional CGO hits the ground running: 30 days for a diagnostic audit, 60 days for a strategy, 90 days for a plan ready to execute. You're compressing months of work into weeks.
This isn't consulting advice to implement later. You get a senior leader embedded in your business — attending leadership meetings, managing your team, reporting directly to the CEO, and carrying full responsibility for growth outcomes.
More than a decade of real banking experience. You're not paying for someone to learn your industry — you're gaining access to someone who has scaled deposits, launched digital brands, and built growth strategies that work at scale.
Recognized with the ABA Brand Slam Award for website redesign, and named NerdWallet's Best Money Market of 2026 through earned media alone.
Recognized among the top <1% of employees as a Leader in Excellence.
Brought new growth channels to market from concept through launch.
Momentum partners with financial institutions at the leadership level — stepping in as your Fractional Chief Growth Officer and staying until the results speak for themselves. Every engagement is shaped to your market, your team, and the goals you're trying to reach. A select number of clients at a time, so every one gets real focus.
The role covers four core disciplines:
Clear, actionable plans that connect your brand to the right customers at the right time. A strategy built specifically for your market, your products, and your growth targets — no generic frameworks.
Mapping the full customer journey across conversion, engagement, and retention — then strengthening every stage so first impressions become long-term relationships and more of your customers grow with you year after year.
Turning digital channels into measurable growth engines. Conversion funnel analysis, UX improvements, and campaign performance — the places where strategic direction turns into the metrics that move your business.
Diagnosing where customers drop off, where friction is quietly costing you, and where product gaps are holding growth back — so the products you already have perform the way they were built to.
I step in alongside your leadership as a fractional executive — 10 hours a week, reporting to the CEO, committed to the results we build together.
A deep audit across acquisition, deposits, lifecycle, brand, and marketing operations. I gather the information needed to see the full picture — internally and externally — without disrupting your team's momentum.
One written plan with the KPIs that matter and a shared picture of what success looks like. Ranked by impact and time-to-revenue, aligned across your team, your CFO, and your board.
I drive the strategy forward alongside your team — weekly operating rhythm, monthly reporting, and quarterly board-ready updates. Accountable for the outcomes we set together.
Ongoing fractional CGO leadership, typically 6 to 18 months, until growth is compounding and your in-house team can carry it forward.
10 hours per week as your Fractional Chief Growth Officer. Reporting to the CEO, integrated with your leadership team, and accountable for the growth plan end-to-end — 90-day targets, long-term strategy, and the KPIs that prove it's working.
5 hours per month partnering with your marketing director to shape a data-informed 90-day strategy, then break it into focused execution sprints. Coaching and strategic oversight from me while your internal leader runs the team day-to-day.
4 hours. A focused strategy session evaluating your marketing history, current performance, team, and assets — so you leave with a prioritized near-term recommendation and clarity on what a larger engagement would require.
Brit Williams is a digital growth strategist who has spent nearly two decades helping financial institutions accelerate performance — optimizing the conversion funnel, deepening customer engagement, and building marketing strategies that actually move spend and deposits.
Through a decade at Citi, Brit led digital strategy for some of the most recognized retail finance programs in the country — including Macy's, Best Buy, and Office Depot — managing omni-channel marketing across nine national brands and enterprise-scale initiatives spanning more than 20 business units. She was recognized among the top 1% of employees as a "Leader in Excellence."
Most recently, as SVP of Digital Growth & Partnerships, she scaled a digital brand from $25M to nearly $275M in deposits in a single year. That brand earned the ABA Brand Slam Award for website redesign and was named NerdWallet's Best Money Market of 2026 through earned media alone. Her expertise in Banking-as-a-Service also led to the launch of a niche digital bank, along with multiple fintech partnerships.
She founded Momentum Strategic Advisory to bring that same strategic firepower to banks and credit unions ready to grow but missing the roadmap or the results. Momentum exists for institutions serious about growth that want a partner who has done it before, at scale.
Brit is a featured speaker on Gen Z engagement, personalized digital banking, and the future of financial services marketing. She has been sourced for industry articles and publishes her own perspective on where the sector is headed.
Retainers typically run 6 to 18 months.
Momentum keeps capacity intentionally limited — no more than three active Fully Engaged retainers at once. That's how every client gets real leadership.
Banks and credit unions from $100M to $10B in assets, along with newly launched and established digital banking brands.
Yes. Part of fractional leadership is evaluating and managing marketing partners as an extension of your team.
Firms sell decks and advice — often leaving you to gain internal acceptance, and find the time and capacity to implement on your own.
That's common. The role works because it's not about replacing your team — it's about amplifying what they're capable of and removing obstacles. We start with listening, understanding what they care about, and building credibility. Most teams become advocates once they see the difference clear strategy makes.
Book a 20-minute introductory call. We'll assess the growth gaps and discuss what it would take to fix them.
Book a call →Or reach out directly — brit@maxmomentum.pro
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